It’s hard to believe it’s only been a week since we spoke to Howard McLaren at R+Co’s Regional Education Event at the Fort Mason Center, in San Francisco.
It was a beautiful, albeit, windy day in SF as we gathered at the Cowell Theater to revisit the “Bob” and the influence it has had on our culture for approximately the last century - that’s 100 YEARS! From futuristic styles to perfectly-coiffed and feminine hairdos; 10 models took the stage alongside R+Co’s incredibly talented and personable team of educators, to demonstrate cutting, styling and product use. It’s important to revisit the classics, the foundations that our craft was built on and to pay homage to those who came before us. Not to mention, brush up on our skillset, get re-inspired and socialize with other stylists from the region - and afar.
To give you an idea of just how influential R+Co’s co-founder Howard McLaren has been to haircutting; you know that amazing razor bob you’ve either seen, had or wish you’d had? It’s likely that you have Mr. McLaren to thank for that. The man is a creative genius. He’s the ultimate artist; a painter, a teacher, a musician, a sculptor of sorts, and he cooks… but not for breakfast… and you won’t catch the “foodie” hovering over his plate for IG bragging rights, either. #ifyoudidn’ttakeapicturedidithappen
After the show, we met up with Howard to get a bit of insight on some upcoming trends and movements that are to come; both personally and for the brand.
Here’s what we learned...
Howard McLaren: Interview
by MJ Scheve
MJ: What R+Co product do you find yourself using most - on and off stage?
HMc: My favorite product I made is High Dive. It’s the most successful product we have. I just knew it was going to be great. You can comb it and leave it and your hair feels like you didn’t just wash it. So you have, not a dirty look, but a sort of lived-in look. It’s our favorite, my favorite for my clients and for me….
MJ: What do you recommend for individuals who have minimal time to spend on their hair? Is it important to invest in a good product? Or cut?
HMc: I mean, either you get a short haircut which is just rubbing some Badlands or some Control into it. Or long hair. Long hair can be quite simple, ponytails. And that’s just a shampoo, maybe something to stop the frizz, if you’ve got frizz. It’s really finding that cut. A haircut that can be high maintenance can be a pain in the ass for someone who’s not ready for it. So you have to be careful that way.
MJ: Do you believe there is a bob for everyone?
HMc: No. You know, there’s a length for everybody. Maybe it’s a line that’s not a bob, no… I don’t think so. But in saying that I had a girl two weeks ago who wasn’t right for a bob and she wanted that bob and she made it work! There’s a bob for everyone - who wants it. Cause you’re going to have to work it. And I gave her a very severe one, there was a contrast you know, in her face and the lengths. But she worked it. And that was it… and it was great. You can never say “no” in hairdressing because the next minute someone will be like ‘Oh, look what I got’ and you’re like ‘Oh, wow… Okay.’ …But bob’s for the average person? Who just want to be simple? You gotta be really careful with the length. It can be… upsetting cause you’ll have to work it… and if you’re not ready for it...
MJ: When did you find your creative voice?
HMc: I was in Paris and I realized that I wasn’t really good as a hairdresser - like, dressing hair. That’s when I started learning hairdressing. French twists, hair, balance, product control. Then I felt that was my turning point, in my career. And it was also working with great Art Directors on magazines who made you look at the whole thing. I always looked at the heads. And when they’d make me come back and look at everything… the hair isn’t the most important; but everything’s important. That was really the ‘a-ha’ moment for me; so, photography. It’s a great way to do it. You can see it and you can comment on it. You can say ‘ah f--k, I wish I’d done this or that, that way’. But you’ve got documentation now.
MJ: Industry" average is approximately 2-5 years for stylists. What motivates you to keep doing hair year after year?
HMc: I think I’m a very curious person and I still haven’t done what I’m supposed to do in hairdressing so I’m still finding what, you know, where is it? You’re always looking for, not what’s next, but where you are and how do you move forward, so sometimes you reinvent yourself. But being aware of what you can do is so important. Instead of thinking you can do something and then you can’t.
MJ:You have mentioned your love for playing synthesizers. Do you write music?
HMc: Actually, I do, yeah I’m actually doing an installation for David Lynch - his installation in L.A in October. So I create these soundscapes. It’s what I do, the very first thing in the morning. Right when I wake up I work on music, it’s when I’m the most clear.
MJ:What time do you wake up?
HMc: Usually, when the light comes up. I live in a glass house so... usually, 6am.
MJ: How essential do you believe travel is to one’s success in life?
HMc: I mean, personally I think it’s up to each individual. For me, it’s so important to see different cultures. Even the hair, like mullets are great in Spain because they have great hair for a mullet, but they don’t work here. You know, so when you travel you get to just experience culture. Even through food. But it’s really how you find out how a city is running by the food that they’re serving and who’s there.
MJ: Do you cook?
HMc: I do, yeah. I like to eat and uh people would call me a ‘foodie’ but I don’t take pictures of the shit.
MJ: What do you eat for breakfast?
MJ: Nothing!?! Coffee? Tea?
HMc: If I’m too lazy to go and get it; then nothing - just some water.
MJ: What's an upcoming trend you'd love to see take-off?
HMc: I think crimping hair is really cool. I liked it back when, in the 80’s and stuff. And I think there’s lots of ways how to do it. You saw Mary – crimping, just in the front and on the bottom (of the hair). So it’s again, taking old tools and rethinking how to use them.
...Like we learned during the live demonstration.
MJ: Looking forward... What's next for R+Co?
HMc: We started really getting into conditioning the scalp and the hair; so, treatments. We tend to tear the hair up a lot with products, buildup; we have to give people the stuff to help them use the products but also take care of the scalp, because that’s the root of everything. Which, we just launched the product “Crown” it will come out in the next couple of weeks.
And lucky for us “Crown” the newest product from R+Co, launches this week!
IG: @mj.stylist more on Howard’s Influence at www.lumieresalonatelier.com/new-blog/