Experienced, passionate, creative and talented. The perfect combination for the perfect staff. That's who we are at GOLD + ARROW.


Gold+Arrow’s owner and stylist, Gretchen Hotz began her career in 1998. Her studies have taken her around the world, training at Bumble and Bumble University, Goldwell Color Academy, Wella Academy, Jamieson Shaw and Vidal Sassoon in London.

Her eye for design, love of couture and free spirit inspire her work with hairstyles that flow with movement, shape and dimension.

Working with clients such as Transworld Snowboarding, Freeze and People Magazine, Gretchen says, “Editorial work takes me out of the salon and triggers a whole new creative palette; allowing me to bring new energy and ideas back to Gold+Arrow.”


Although an Oregon native, Katie found her love of hair in Los Angeles while attending Paul Mitchell in Costa Mesa, working LA's Fashion Week, and assisting Takashi, the platform artist and creative director for John Paul Mitchell Systems. Her fascination with the art and science behind hairdressing has led her through advanced courses in Goldwell, Redken, Paul Mitchell, Bumble&Bumble, and Kerastase and has given her expert education in determining the best hair for her client's personal and lifestyle needs.

As a true wanderlust, outside of the salon Katie can be found chasing waterfalls (sorry TLC) and exploring every corner of the Pacific Northwest, but sometimes she just can't resist a day spent at home cuddling with her cats Jason and Cupcake or crafting dreamcatchers. 

To Katie, Gloria Steinem's famous quote "Dreaming after all, is a form of planning" rings true, and she strives to give clients not only the hair they've always dreamed of through careful consultation and refined skill, but her infectious laugh and personality will solidify that you've officially found "the one". 

INSTA: @katienicoleee



Lana has been obsessed with color since she was five years old. She saw a punky teenager with Kool-Aid colored hair and was hooked ever since.

Born and raised in the Northwest, Lana started her career by moving to Los Angeles to attend the world-renowned Vidal Sassoon Academy. Because her true passion lay in color, Lana chose to become a color specialist to master the craft. She went on to work as a color specialist in Sassoon Salon San Francisco and then as a full-time color educator and platform artist for Vidal Sassoon Academy in Los Angeles.

Missing the Northwest, the one-on-one connection with clients and the ability to wear sweaters and jackets year-round, Lana now resides in Portland. She's ecstatic to be at Gold + Arrow where she can focus her talents on providing each client the perfect tailored, effortless and individualized haircolor.

Always striving to perfect her craft, Lana regularly takes advanced color education classes as well as continues to teach as a balayage educator.

INSTA: @lanabstar


In the age when MTV played music videos and the Style Network aired round the clock runway shows, MJ realized her love for art in fashion form. She found a common cord that played throughout print, runway, and moved the fashion industry - hair and makeup.

Joining the hair industry in 2004, MJ has refined her skills with workshops from from Robert Cromeans, Angus Mitchell, Howard McLaren, Masaki, Great Lengths Extensions, and local educators alike. Traveling to Bumble and Bumble's University in Manhattan, NY has remained a favorite for renewing skills, passion, and focus. Staying trye to her love of obscurities, she collects inspiration from Alexander McQueen's dark sartorial stories, the crispness & edge of a Tom Ford campaign, and the ruggedness of "everyday people" - a.k.a. street style.

Former Artistic Director, Bumble and Bumble Network Educator and salon owner in Southern Oregon, MJ brings 12+ years of experience to Portland, OR. Cultivating an intuitive approach to hair, she specializes in Japanese dry cuts, razor cutting, and freehand color. Always an advocate to longer lengths, short coiffures and men's styling allow her to push creative limits. Hair should instill a sense of self assurance and confidence in the wearer. Through proper guidance and hair care instructions, together, you can expect to achieve your hair goals.

"There is no greater mystery to me than that of light traveling through darkness" - Alexander Volkov

INSTA: @mj.stylist



Megan moved from Vancouver Canada in 2006 leaving behind her background in fashion and embarked on a new pursuit; hair.

After completing an apprenticeship program in the state of California, Megan worked at a top salon in Marina Del Rey, CA for a few years where she continued to prefect her craft by attending various workshops and classes.  As Megan's career began expanding she desired a salon that would support her behind the chair as well as with any freelance  endeavors.  Luxe lab salon came highly recommended by a mentor in the industry and she has called the salon home for 5 plus years now. in 2015, Megan moved to Portland OR and has been commuting back to Los Angeles one week per month to service her clientele there while exploring hair and makeup freelance opportunities in the Portland area. 

Megan thrives on travel and adventure and draws inspiration from all aspects of her life. Her active on the go lifestyle requires her own hair to be low maintenance yet fashionable and she desires the same for her clients, creating beautiful easy shapes and brilliant natural color. Her approach is extremely visual so don’t be surprised when you see Megan cutting dry hair or painting splashes of color as she sees fit.Wether your hiar is long and layered, soft and curly, or short and textured she will find the optimal look and teach you how to recreated that look at home.  

As a L’Oreal Professionel educator Megan continues to explore her opportunities within the hair industry. She prides herself in keeping up with current trends in hair, fashion and beauty.  Megan is so excited to bring her expertise to the people of Portland and happy to call Gold + Arrow her new home.

INSTA: @bestlast



Growing up in Palm Springs, Brandie recognized her natural talent for hair at a young age by practicing on her cousin’s hair as well as experimenting on her own luscious locks if she thought something wasn’t just right. When she discovered Vogue at age 12, she instantly fell in love with the drama and styling of the editorials which brought her to the costume department of the San Francisco Opera. Through being on the clothing side, she again realized her inclination toward hair and made the decision to enroll in beauty school. 

After apprenticing under Michelle Snyder and Marcy Harmon at the prestigious San Francisco salon Cowboys and Angels, she moved on to become head of education at Harper Paige Salon where she continues to work on her craft.  Now traveling between SF and Portland, we are fortunate to have Brandie as a cutting specialist here at Gold+Arrow. With 10+ years in the industry, she has honed her skills of working with natural texture, cowlicks, head shape, and everything in-between to create a customized cut for each and every client to fit seamlessly into their lifestyle. While she gravitates towards an ‘I woke up like this’ kind of vibe, her expert talent lends to a variety of cutting styles and needs. 

INSTA: @brandiecuts



Courtney comes to us from Los Angeles where she has worked as a Master Stylist and director of education at Giuseppe Franco Beverly Hills for over 15 years.

After attending the Vidal Sassoon academy Courtney apprenticed for some major names in the hair industry.  She then traveled the country teaching cutting and coloring as a design team member and platform artist for L'Oreal.  She feels incredibly lucky to have had some truly amazing experiences in the hair industry from fashion and editorial, to television and music.  She says she wouldn't change a thing.

Lately Courtney has realized that her favorite part of the job is working one on one with clients to achieve the very best haircut and color possible for them specifically. She loves soft, natural, wash and wear shapes but would never shy away from precision cuts and clean lines. She appreciates all aspects of color from beachy balayage to creative hues.

Courtney is completely in awe of the natural beauty here in Oregon and takes any opportunity she can to get her family out into nature. She says she has found inspiration in so many different places throughout the years (the beach, the streets, history, music) but currently can't think of anything more inspiring than a day in the Gorge

INSTA: @cdhairhouse


As a stylist, it's simple for Jenna: the goal is always to make the person in her chair look and feel beautiful. 

Throughout her lifetime, Jenna found that she had a natural talent for the craft of hairdressing. Before turning her passion into a career, friends and family sought out her advice for cut, color and fashion advice.

Never turning down and opportunity to advance her skills, Jenna seeks out education at every turn. Staying current is considered an absolute "must" for her. Incorporating classic styles with modern day twists keep her clients current and ever evolving. Balayage, hand-painting, and bright colors are a few of her favorite techniques. 

Adventure remains a priority for Jenna which we feel contributes to her fresh, glowing energy. Her infectious smile and positive outlook is contagious to all of us here at Gold + Arrow.

Taking a genuine interest in her clients needs; Jenna works with each individual to achieve their hair goals.

  INSTA: @Jennahopeee



Growing up in Santa Cruz, Savannah always had a deep appreciation for the quintessential California lifestyle of sunny days spent on the beach, but the appeal of city life was calling her name. After graduating cosmetology school in 2012, she promptly moved to San Francisco where she had been so inspired by the beauty and talent of the hairdressing industry. 

In San Francisco she assisted under Brian Belier at the esteemed salon Population. This is where she honed her skills and solidified her passion for hair. Goldwell has always been her color of choice, and since her days of assisting has become an expert in the line. 


Following her days at Population, Savannah began working at The Woodbridge Salon in 2013 as a full-time stylist with founder Ashley Melamead. Being one of Ashley’s first employees, she got the unique experience of watching The Woodbridge grow and thrive to become one of SF’s top salons from the ground up. In addition to being a full-time stylist, she was also working with the education team to create a culture of education within the salon, designing and teaching classes. She continued her love of education with classes from Bumble and Bumble University in New York for cutting and styling. 

As a hair stylist, Savannah’s goal is not only to ensure that her clients walk away with incredible hair, but also that their entire experience from beginning to end is incredible, guaranteeing they are cared for and appreciated in every aspect. In fact, she says the best part of her job is the joy of seeing her clients feel so confident and happy.